Amazon.com Easy To Open Packaging


It's Easy to Open

Most people have experienced the frustration of trying to remove a product from nearly impenetrable packaging. We refer to this experience as "wrap rage". Frustration-Free Packaging is designed to alleviate wrap rage by eliminating materials like wire-ties and plastic "clamshells" that get between you and your product.

It's Recyclable

We believe packaging should be sustainable; that's why Frustration-Free Packaging is made of recyclable materials. Whenever possible, products also ship in their original packaging eliminating the need for an additional shipping box.

It Protects Your Product

You deserve to have your product arrive in the right condition every time. Items in Frustration-Free Packaging are lab tested to ensure your product is well protected all the way to its final destination.

Same Product, Better Packaging

Manufacturers pack your products into specially designed Frustration-Free Packaging directly at their facilities. This means you receive the same product you might find on a store shelf - just in better packaging.
One of the first products to launch in Frustration-Free Packaging was the Fisher-Price Imaginext Adventures Pirate Ship. The examples below highlight the improvements Fisher-Price made when they designed a Frustration-Free Packaging option for their product.

More About Frustration-Free Packaging

Frequently Asked Questions

Want to learn more about Frustration-Free Packaging? Visit our help page for answers to frequently asked questions or shop the Frustration-Free Packaging Store.

Help Us Improve Packaging

Want to help us improve Amazon.com and product packaging? Tell us via thePackaging Feedback Program! You can rate the orders you’ve placed with Amazon.com and even upload images of your packaging experience. To get started, visit amazon.com/packaging.

Featured Brands & Products in Frustration-Free Packaging